Privacy Policy

Empire of Sports AG, Our subsidiaries and affiliates ("We/Us/Our") are committed to protecting and respecting your (“You/Your”) privacy.  However, at the same time, it is necessary to collect personal information from You in order to allow You access to our services, products, goods, our websites and/or the game; Empire of Sports™ (“Empire of Sports”), to ensure that We provide You with relevant and high quality content and information and to enhance Your overall experience of Empire of Sports.
Any collection of Your personal information by Us, will also assist Us with the prevention of any contravention of any of the terms and conditions under which We provide You with Empire of Sports - this will better protect You and Us against those individuals who do not have Your and Our best interests in mind. 

This privacy policy also covers Your use of all of Our websites, including without limitation: (“Websites”).



This policy (together with Our Terms of Use and End User License Agreement, which can be found at: and any other documents referred to on it) sets out the basis upon which any personal information We collect from You, or that You provide to Us, will be used and processed by Us.
So that You can provide Us with informed and freely given consent, please read this policy carefully in order to understand Our views and practices regarding Your personal information and how We will treat it.
We collect information from You when You access the Websites, information that You voluntarily give to Us (e.g. by submitting an application for an account), or information that You otherwise consent to give Us.  By accessing the Websites, or any of Our other services, products or goods You consent to Our collecting Your personal information.  

From time to time, We will update this privacy policy.  Your continued use of Empire of Sports will be deemed Your consent of the terms of the updated privacy policy.  

If You would like Us to update any of Your information that may be held by Us, please email:


Parental Consent, Minors (12 years and under) and Young Persons (13 to 17 years)

Empire of Sports has been designed to be enjoyed by all ages, however, for Your own protection, We cannot allow any children who are 12 (twelve) years of age and under (“Minors”) to join either the Websites or play Empire of Sports.  

For individuals between the ages of 13 (thirteen) and 17 (seventeen) years of age (“Young Persons”), Your parents must consent to Your providing to Us information; whether personal or not.

In addition, some of Our Payment Providers (“Payment Provider”) stipulate that a user must be 18 years of age or older before they allowed to use the Payment Provider’s services.

Please note that if, as the parent or legal guardian, You grant consent for a Young Person to use Empire of Sports, this will include such general audience communication services as e-mail, instant messaging, and chat forums, and the Young Person will be able to communicate with, and disclose personal information to, other users of all ages.  Please note that We do not recommend in anyway whatsoever, that any of Our users disclose personal information in what is a global public forum.  We encourage parents / legal guardians to educate Young Persons in respect of their safety on the internet. There are a number of official websites that can assist parents / legal guardians on this issue, for instance: and

Although We take an active stance in respect of monitoring user interaction, and encourage Our users to report any and all instances of communication or behaviour on our Websites and Empire of Sports that contravenes either Our Terms of Use, or the spirit in which We provide Our services, We cannot guarantee that We will be able to monitor, stop or prevent any or all such user interaction.

Parents can change or revoke the consent choices previously made, and review, edit or request the deletion of their Young Person’s personal information.  If We change this privacy statement in a way that enlarges the collection, use or disclosure of personal information as it relates to Young Persons and to which a parent has previously consented, the parent will be notified and We will be required to obtain the parent's additional consent.  Nevertheless, We urge you to check this privacy policy from time to time, so as to ensure that You are aware of the terms of the latest version.

In the event You have any questions or concerns in relation to this policy or Your privacy, please contact via email the Privacy Officer: We promise to respond to You as soon as We can.


Types of Personal Information

Personal information that We may collect from You, directly or indirectly, may include, but is not limited to: Your name, age, address, occupation, email address, phone number, nationality and date of birth.


Information We May Collect From You

We may collect and process the following information about You:

- Information that You voluntarily provide to Us by filling in forms on Our Websites. This includes personal information provided at the time of registering to use Our Websites, subscribing to Our emails and/or newsletters, posting material on chat boards or other forums or requesting further services.

- If You contact Us, whether by post, email or fax, We may keep a record of that correspondence.  If You contact Us by telephone, We reserve the right to record such calls.

- We may also ask You to complete surveys that We use for research purposes, although You do not have to respond to them.

- Details of financial transactions You carry out through Our Websites in furtherance of the fulfilment of Your orders will be recorded by Us and by Our Payment Provider. However, as We do use a Payment Provider, We will only receive an encrypted token value (a line of code that will merely allows Us to identify You alongside the date, time and amount of Your payment).  We will never receive Your actual credit/debit card number.

- Aggregate information relating to Your visits to Our Websites, including, but not limited to, traffic information, location information, community features such as downloads, forums, chat and web logs and other communication information; whether this is required for Our own billing purposes or otherwise, and the resources that You access.

- If You install or use the Empire of Sports’ software, We collect and aggregate a variety of information to monitor system and simulation performance, and to verify Your unique identity. This includes specific and general information about Your computer hardware and Internet connection, which are stored together but are not personally identifiable. We track usage of user - service resources in order to ensure high quality interactions. This is in addition to the personal information collected during the registration process.

- If You volunteer to serve as a beta user for pre-commercial content, We will collect, track and maintain any feedback, bug reports and Your computers’ individual system performance in an effort to rigorously test pre-deployed technology.


Uses Made of the Information

We use information held about You in the following ways:

- To ensure that content from Our Websites or Empire of Sports is presented in the most effective manner for You and for Your computer.

- To provide You with information, products or services that You request from Us or which We feel may interest You, where You have consented to be contacted for such purposes.

- To carry out Our obligations arising from any contracts entered into between You and Us.

- To allow You to participate in interactive features of Our service, when You choose to do so.

- To notify You about changes to Empire of Sports.


We do not disclose personal information about identifiable individuals to Our advertisers, but We may provide them with aggregate information about Our users (for example, We may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to direct their services to (for example, women in a particular location). We may make use of the personal information We have collected from You to enable Us to comply with Our advertisers' wishes by displaying their advertisement to a particular audience.


On-Line Competitions, Tournaments and Promotions

We may also ask You for additional information when You enter a competition or promotion or when You report a problem with Our Websites or Empire of Sports. Your participation in  tournaments, competitions or other online game events, is highly conditional upon You agreeing to Our collecting, using, storing, transmitting and publicly displaying statistical information (such as Your scores, rankings and achievements) generated through Your participation.


Information Displayed to Other Users

Personal identifiable information is never displayed to other users. Certain information about Your account is displayed to other users in Your profile. Such information may be available through automated script calls and application program interfaces. This Personal information includes Your account name, account type, the date Your account was established, whether or not You are currently online, user rating information, group and partner information (“Profile Information”). However, We will never display Your actual name, address or other real-life identifiable information.  We will state which items will be on display through Your Profile Information.

We strongly discourage You from disclosing any personal information in Our online forums, via Your Empire of Sports profile, directly to other users in chat or otherwise while using the Empire of Sports service. Please be aware that such information is public information, which will then be seen globally by others and as such You should not expect any privacy or confidentiality.


Passwords and Personal Identification Numbers

A password is used to help protect Your accounts and personal information. It is Your responsibility to keep Your password confidential. Do not share this information with anyone. If You are sharing a computer with anyone, especially a computer in a public setting, You should always log out before leaving Empire of Sports or Our Websites in order to protect access to Your personal information from subsequent users.


Ways of Collecting Information

Personal information may be collected from You via Your use of Our Websites, through Our customer service operations, any email correspondence with You, as well as any Personal information You may voluntarily give to Us.


IP Addresses

To enhance Your experience whilst accessing Empire of Sports or Our Websites and to provide You with relevant information and advertising, We may collect information about Your computer, including where available Your Internet Protocol (“IP”) address (an IP address is a numeric address that is assigned to Your computer by Your Internet Service Provider), operating system and browser type and language. Such information is used for Our system administration and to report aggregate information to us and Our advertisers. This is statistical information about Our users' browsing actions and patterns, access times and referring website addresses, and does not in any way personally identify any individual.

In addition, Empire of Sports may incorporate dynamic advertisement serving technology, such as that offered by IGA Worldwide INC. (“IGA”), which enables Empire of Sports to receive and display advertising messages that appear within and in context with the Empire of Sports environment so as to enhance its realism. In order to select the content that is displayed during use, IGA uses the IP address of the computer on which Empire of Sports is played. As stated before, the IP address is used to determine aggregate information only, such as the player’s country or city, the game being played, the size and length of time that content is displayed within Empire of Sports, and the length of a game session. IGA does not use IP addresses to ascertain the identity of any individual game user. This advertisement serving technology is integrated into the game.  You can refuse the use of the technology, however, in order to do so you cannot play the game while connected to the Internet. Further information regarding the IGA Worldwide, INC. privacy policy can be found at


Use of Cookies & Web Beacons


For the same reasons, We or Our third party advertisers (e.g. through the use of banner advertising), may obtain information about Your general internet usage by using a cookie file which is stored on the hard drive of Your computer. We send "cookies", which are files, to Your computer primarily to enhance Your online experience. "Cookies" only identify You merely as a unique customer and will store Your preferences as well as technical information (including click through and click stream information). Cookies can either be permanent (i.e. they remain on Your computer until You delete them) or temporary (i.e. they last only until You close Your browser).

They enable Us to:

- estimate Our user size and usage pattern; and

- store information about Your preferences, and so allow Us to customise Our site according to Your individual interests;

- speed up Your searches;

- recognise You when You return to Our Website or Empire of Sports.

Web Beacons

Again, in order to improve Our site and to deliver a better and more personalised service to You, We may also use "Web beacons" that monitor Your use of Our Websites. Web beacons (also known as Pixel Tags) are small strings of code that provide a method for delivering a graphic image on a web page for the purpose of transferring information, such as the IP address of the computer that downloaded the page on which the Web beacon appears, the URL (uniform resource locator) of the page on which the Web beacon appears, the time the page containing the Web beacon was viewed, the types of browser that fetched the Web beacon and the identification number of any cookie on the computer previously placed by that server. When corresponding with You via HTML capable e-mail, Web beacons let Us know whether You received and opened Our e-mail.

Neither Cookies nor Web Beacons record or maintain information, which can personally identify You.  However, You may refuse to accept cookies and web beacons by activating the setting on Your browser which allows You to refuse the setting of cookies and web beacons. However, if You select this setting You may be unable to access certain parts of Our Websites. Unless You have adjusted Your browser setting so that it will refuse cookies and web beacons, Our system will issue cookies and web beacons when You log on to Our Websites.


Where We Store Your Information - International

As the internet and Empire of Sports is a global network, the information that We collect from You may be transferred to and stored at a destination outside of the European Union ("EU"), or conversely the United States of America (“USA”) (e.g. USA information may be stored on servers located in the EU, or EU information may be stored on servers based in the USA), or any other country in which We or Our affiliates, subsidiaries, agents or licensors maintain facilities.
It may also be processed by staff operating outside of the EU or US who work for Us, or Our affiliates, subsidiaries, agents or licensors.  Such staff maybe engaged in the provision of Empire of Sports, Our Websites or other services and /or support services.
By submitting Your personal information, You agree to this transfer, storing and/ or processing. We will take all steps reasonably necessary to ensure that Your information is treated securely and in accordance with this privacy policy.


Protection of Information

All information You provide to Us is stored on Our secure servers. At all times We adhere to relevant legislation and industry security standards in respect of transferring, receiving and storing Your information and as stipulated by the EU and USA. Unfortunately, no matter what security standards any company or We utilise, the transmission of information via the internet is never completely secure. Although We do Our best to protect Your information, We cannot guarantee the security of Your information transmitted to Our Websites or to Us; any transmission is at Your own risk. Once We have received Your information, We will use strict procedures and security features to try to prevent unauthorised access.


Disclosure Of Your information

We may disclose Your personal information to any member of Our group, which means Our subsidiaries, ultimate holding company and its subsidiaries.
We will only disclose Your personal information to third parties in the following situations:
If We are under a duty to disclose or share Your personal information in order to comply with any legal obligation, judicial decision, governmental order, or in order to enforce or apply this privacy policy, Our Terms of use, the End User License Agreement, the Code of Conduct, or other appropriate agreement between You and Us (all of the aforementioned agreements can be found at:

To protect Our, Our other users’, customers’, affiliates’, agents’ or licensors rights’, property, or safety. This includes exchanging personal information with other companies and organisations for the purposes of fraud protection; or

With the Payment Provider in order to facilitate any transactions as requested by You;

If We should ever (1) file for bankruptcy, or (2) buy or sell any business or assets, or (3) merge with, or (4) be taken over, or purchased by a another company - Your personal information may be part of that corporate activity.  For instance, Your personal information may be part of the sale of Empire of Sports AG to the purchaser; or Empire of Sports AG may share Your personal information with any company with whom We merge.


Opt Out Rights

Upon registering with Us, You will be given a number of different options as to the manner in which You will allow Us to process Your personal information.  We will record such personal information and adhere, at all times, to the level of permission that You have given Us.  Your personal information will not be processed in any manner that contravenes with this level of permission. You can exercise Your right to prevent such processing by checking certain boxes on the forms We use to collect Your information.  

In addition, at any time during Your use of Empire of Sports or Our Websites, You have the right to change the level of permission.  You can do this by accessing the appropriate area of Your account with Us or by using the relevant hyperlink within any email or newsletter sent to You by Us. You can also exercise the right at any time by contacting Us via email or by post at the address set out below.


Third Party Sites and Links

Our Websites may, from time to time, contain links (such as advertisements, banner adverts) to and from the websites of Our partner networks, advertisers and affiliates.  If You follow a link to any of these websites, You will leave Our Websites.  Please note that these third party websites have their own privacy policies and that We do not accept any responsibility or liability for these policies and We cannot guarantee that they will adhere to the same privacy and security practices as Us.  Please check the policies of such third party websites before You submit any personal information.


Review, Correction of Your information and Requesting Removal from Mailing Lists

Upon Your request We will be happy to review, update or remove any of Your personal information that may be held by us. However, We may still retain Your personal information in Our files in order to resolve disputes, to enforce Our Terms of Use, or End User License Agreement (both of which can be found at: as against You or others, and due to technical and legal requirements and constraints related to the security, integrity and operation Empire of Sports and Our Websites.


Job Postings

If You would like to work for Empire of Sports AG, We post all vacant positions at  Please note that the personal information collected and services related to the job application process are not subject to this privacy policy. Any personal information submitted by You to Empire of Sports will be used solely for the purpose of accepting and evaluating Your application for possible employment.



Questions, comments and requests regarding this privacy policy are welcomed and can be emailed to or can be addressed to:

Privacy Officer
Empire of Sports AG
Grafenauweg 2
P.O. Box 4442
6304 Zug, Switzerland


Copyright © 2008 Empire of Sports AG. All rights reserved. Trademarks belong to their respective owners.

V.1.1 October 2008